Masters project

For my final project during my MA in Design for Communication I decided to focus on how consumption affects the planet and how to raise awareness about this issue. I researched several topics such as overconsumption, sustainability, corporarte repsonsability, consumer behavior, lifestyles, slave labor, waste production worldwide, etc. I got inspired by a statistics that says that by 2030 we’re going to need the equivalent of another Earth to sustain our current lifestyle (http://www.huffingtonpost.co.uk/2012/05/16/wwf-warns-that-we-will-need-two-earths-by-2030_n_1520449.html). This made me think “What if we could create another planet from where we could get resources to sustain us?”, and so I decided to do it. I created the first farm-planet, Atlas.

This idea had the potential to give my project a lot of room for creativity and art direction, as well as allowing several branches of graphic design like branding, illustration and editorial design to come into play. It was also an original and creative way of communicating the message that humanity will (most likely) keep consuming more and more if it does not change the way things are done, going as far as to create a planet and alter and exploit the solar system in a similar way to what we are doing with Earth. To communicate the idea in a way that would feel real I designed a fictional Interactive Kit that w

ould tell someone from the year 2099 (the year Atlas was created) who created the planet and what were the acuses for doing it, information about Atlas or even how climate change affected Earth and society. By doing this people would get to know the consequences of our actions in the long term.

Overall, all items in the project were carefully thought and crafted to communicate the intended message and context, with creativity guiding every step of the way.

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All elements come inside a box that resembles the black-box of a spaceship. An introductory letter sets and explains the context of the project for the viewer. It also displays a rock sample from Atlas to further increase the realism of the kit.

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The next item is the visual identity manual of the Gaia Coalition, the global organization that is in charge of developing sustainable programs all around Earth and that oversaw the creation of the planet.

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An informative book gives general information (how it was created, size, temeprature, composition, topography, etc) about Atlas. The book also informs people about what kind of human-facilities can be found and how they work or how resources are extracted, as well as having illustrations about the landscapes of the planet so people can visualize how the planet looks.

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Next is a group of newspapers that explain how climate change greatly affected Earth and society between the year 2020 and 2099 and how these events influenced the creation of Atlas.

All the information in these newspapers is based on articles and studies that talk about the possible impacts of climate change and how society will change. The rise and fall of nations, the pollution of oceans, the displacement of millions of people and space exploration and technology are a few of the topics that these newspapers talk about.

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I also made  3 “limited-edition” posters that show different aspects about the creation of the planet; in this case the recruitment of personnel for the project and the feeling of hope that this event meant for people.

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To conclude the kit, these are the blueprints of the Aurora spaceship, the titan-class colony ship that took all the necessary personnel and  equipments to Atlas in the 6-year voyage.

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